Brand Activation, Art Direction

For Swinckels' Typhoon Hospitality built a marketing activation to generate more leads. Reaching out to potential new leads for Swinckels', we focused on its tagline; Trust your inner voice. So, we let owners of bars and restaurants trust their inner voice with a special delivery. When a hostess delivers a mystery box to your doorstep, what do you do? You open int. Inside the box, business owners found a phone sending them mysterious messages and daring them to trust their inner voice. The messages kept coming, hinting on the identity of its anonymous messenger. After a couple of days, the mystery is revealed. A voice actor calls, inviting them to an exclusive Swinckels' tasting. 

© 2017 by Eva van Lieshout