Damrak Gin

Campaign, Concept, Art Direction

How to promote the Damrak Boat in a way that fit the Damrak brand? We made an overview of the target groups and located them in 3 areas: stations, parcs and the Zuid-As in Amsterdam. To attract these people we created branded objects that fit in these areas. The saddle cover around stations, a plastic picnic rug at parks and (a promotion team with) branded ties.